Olympic torch relay in Izhevsk
On January 2nd of 2014 the relay race of the Olympic torch took place in Izhevsk which became one of the principle events of the festival “It is warmer together”. To involve more people into participation in that event large-scale organizational work was done. To inform population about the relay more than 160 advertising banners of various formats were placed in Izhevsk.
280 enterprises, organizations and institutions of the city took part in a “Spectator” program. Some large industrial enterprises of Izhevsk not only motivated their workers to become a part of the Olympic torch relay but also organized festive events for them.
One of the principle stages of the relay race was a square near the Izhevsk City Administration where rich program was presented including performances of various city creative groups. To reflect a potential of the city of Izhevsk and the Udmurt Republic industrial enterprises of the city had decorated that area with 4 ice sculptures symbolizing four largest factories.
Finish of the relay race took place at the Central Square of the city of Izhevsk where a cup of the Olympic torch was lighted. It is expected that soon some other attributes of the Winter Olympic Games in Sochi – 2014 will be added to an exposition.